The ABD Group renews its corporate image

It is a natural evolution in which, while retaining the essence of ABD, the corporate image is simplified and modernized with a slight redesign of shapes and typography

From the ABD Group we are making a debut. We can now announce that we have updated the corporate image with a new logo. It is a natural evolution in which, while retaining the essence of ABD, the corporate image is simplified and modernized with a slight redesign of shapes and typography. It goes from the square to the circle, and from the static to the dynamic with a work that brings together the following objectives:

  • Simplicity: Avoid superficial elements to be more readable and meaningful.
  • Representation: Capture the essence and tell a story.
  • Adaptability: Scalable to any size and format without losing readability.
  • Pregnancy: Grab attention and be remembered easily.
  • Durability: Lasting over time, timeless.

With this new image, the ABD Group begins a new era in which it wants to go further to consolidate the fundamental values ​​of the organization:

  • Social commitment and defense of rights.
  • Creativity, innovation and quality.
  • Ethics, transparency and accountability.
  • Pluralism
  • Professionalism.

After more than 40 years of history, today the ABD Group is composed of ABD Association, Welfare and Development, Fundació Acció, Welfare and Development, Social Services Enablers, Institut Genus, S.L; UTE CAS Prat, UTE PAE. There are more than 2,000 people – with more than 1,600 professionals and more than 500 volunteers and collaborators – who work to reduce inequalities and social and health vulnerability. The ABD Group currently develops nearly 140 programs and services through which more than 150,000 people are served.

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