{"id":42178,"date":"2023-01-24T09:36:17","date_gmt":"2023-01-24T08:36:17","guid":{"rendered":"https:\/\/abd.ong\/?p=42178"},"modified":"2023-01-25T09:09:17","modified_gmt":"2023-01-25T08:09:17","slug":"el-grup-abd-renova-la-imatge-corporativa","status":"publish","type":"post","link":"https:\/\/abd.ong\/ca\/general-ca\/el-grup-abd-renova-la-imatge-corporativa\/","title":{"rendered":"El Grup ABD renova la imatge corporativa"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Es tracta d\u2019una evoluci\u00f3 natural en la qu\u00e8, tot i conservant l\u2019ess\u00e8ncia d\u2019ABD, se simplifica i es modernitza la imatge corporativa amb un lleuger redisseny de formes i tipografies<\/em><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Des del Grup ABD estem d\u2019estrena. Ja podem anunciar que hem actualitzat la imatge corporativa amb un nou logotip. Es tracta d\u2019una evoluci\u00f3 natural en la qu\u00e8, tot i conservant l\u2019ess\u00e8ncia d\u2019ABD, se simplifica i es modernitza la imatge corporativa amb un lleuger redisseny de formes i tipografies. Es passa del quadrat al cercle, i de l&#8217;est\u00e0tic al din\u00e0mic amb un treball que reuneix els seg\u00fcents objectius:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplicitat<\/strong>: Evitar elements superficials per poder ser m\u00e9s llegible i pregnant.\r\n\r\n&nbsp;<\/li>\n\n\n\n<li><strong>Representativitat<\/strong>: Captar l&#8217;ess\u00e8ncia i explicar una hist\u00f2ria.<\/li>\n\n\n\n<li><strong>Adaptabilitat<\/strong>: Escalable a qualsevol mida i format sense perdre llegibilitat.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Pregn\u00e0ncia<\/strong>: Captar l&#8217;atenci\u00f3 i ser recordat f\u00e0cilment.<\/span><\/li>\n\n\n\n<li><strong>Durabilitat<\/strong>: Perdurable en el temps, atemporal.<\/li>\n<\/ul>\n\n\n\n<p>Amb aquesta nova imatge el <strong>Grup ABD<\/strong> comen\u00e7a una nova era en la que es vol anar m\u00e9s enll\u00e0 per consolidar els valors fonamentals de l&#8217;organitzaci\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprom\u00eds social i defensa de drets.<\/li>\n\n\n\n<li>Creativitat, innovaci\u00f3 i qualitat.<\/li>\n\n\n\n<li>\u00c8tica, transpar\u00e8ncia i rendici\u00f3 de comptes.<\/li>\n\n\n\n<li>Pluralisme.<\/li>\n\n\n\n<li>Professionalitat.<\/li>\n<\/ul>\n\n\n\n<p>Despr\u00e9s de m\u00e9s de 40 anys d\u2019hist\u00f2ria, avui el<strong> Grup ABD<\/strong> est\u00e0 compost per ABD Associaci\u00f3, Benestar i Desenvolupament, Fundaci\u00f3 Acci\u00f3, Benestar i Desenvolupament, Serveis Socials Habilitadors, Institut Genus, S.L; UTE CAS Prat, UTE PAE. <strong>S\u00f3n m\u00e9s de 2.000 persones<\/strong> -amb m\u00e9s de 1.600 professionals i m\u00e9s de 500 persones volunt\u00e0ries i col\u00b7laboradores- que treballen per reduir les desigualtats i la vulnerabilitat social i sanit\u00e0ria. En l\u2019actualitat el Grup ABD desenvolupa prop de <strong>140 programes i serveis<\/strong> mitjan\u00e7ant els quals <strong>s\u2019atenen a m\u00e9s de 150.000 persones<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es tracta d\u2019una evoluci\u00f3 natural en la qu\u00e8, tot i conservant l\u2019ess\u00e8ncia d\u2019ABD, se simplifica i es modernitza la imatge corporativa amb un lleuger redisseny de formes i tipografies Des&hellip;<\/p>\n","protected":false},"author":2,"featured_media":42284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[119,675,2877],"class_list":["post-42178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-ca","tag-abd","tag-asociacion-bienestar-y-desarrollo-ca","tag-grup-abd","ods-aliances-per-assolir-els-objectius","ods-educacio-de-qualitat","ods-energia-assequible-i-no-contaminant","ods-fam-zero","ods-fi-de-la-pobresa","ods-igualtat-de-genere","ods-reduccio-de-les-desigualtats","ods-salut-i-benestar","ods-treball-decent-i-creixement-economic","right-dret-a-leducacio","right-dret-a-lhabitatge","right-dret-a-la-integritat-personal","right-dret-a-la-llibertat-dexpressio","right-dret-a-la-participacio-ciutadana","right-dret-a-la-salut","right-dret-a-la-seguretat-vital","right-dret-a-la-sostenibilitat-ambiental","right-dret-al-treball","right-drets-de-la-infancia","right-drets-de-les-dones","right-drets-de-les-persones-amb-discapacitat","right-drets-de-les-persones-desplacades","right-drets-de-les-persones-grans","right-drets-dels-col-lectius-lgtbiq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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