{"id":10210,"date":"2019-01-10T00:00:00","date_gmt":"2019-01-09T23:00:00","guid":{"rendered":"https:\/\/abd.ong\/sin-categorizar\/record-de-visites-a-la-web-dabd-durant-el-2018\/"},"modified":"2022-11-08T09:48:21","modified_gmt":"2022-11-08T08:48:21","slug":"record-de-visites-a-la-web-dabd-durant-el-2018","status":"publish","type":"post","link":"https:\/\/abd.ong\/ca\/general-ca\/record-de-visites-a-la-web-dabd-durant-el-2018\/","title":{"rendered":"R\u00e8cord de visites a la web d&#8217;ABD durant el 2018"},"content":{"rendered":"<p>El <a href=\"https:\/\/abd.ong\"><strong>web d&#8217;ABD<\/strong> <\/a>tanca l&#8217;any 2018 amb grans resultats. Aix\u00ed, \u00e9s una gran satisfacci\u00f3 anunciar que hem tingut un increment molt important de visites registrant un r\u00e8cord de sessions obertes des de \u00a0que tenim p\u00e0gina web. I el m\u00e9s important, hem observat millores en tots els indicadors -tant quantitatius com qualitatius -en comparaci\u00f3 amb l&#8217;any anterior.<\/p>\n<p>D&#8217;aquesta manera, durant el 2018 <strong>hem crescut un 34,3% en el nombre d&#8217;usuaris, un 38,7% en el nombre de sessions <\/strong>(una sessi\u00f3 \u00e9s el per\u00edode durant el qual un usuari interactua amb la web)<strong> i un 6,94% en el nombre de visites a p\u00e0gines<\/strong>. Cal recordar que al febrer de 2018 vam posar en marxa un nou <a href=\"https:\/\/abd.ong\"><strong>web<\/strong><\/a> que, sens dubte, ha contribu\u00eft decisivament a aquesta millora dels resultats. Tot i aquests resultats satisfactoris, durant el 2019 seguirem introduint canvis a la nostra web amb l&#8217;objectiu de seguir millorant l&#8217;experi\u00e8ncia dels usuaris i les usu\u00e0ries. Renovarem continguts i introduirem diverses novetats que us anirem explicant mica en mica.<\/p>\n<h3><strong>Continua creixent la comunitat a les xarxes socials<\/strong><\/h3>\n<p>D&#8217;altra banda, els canals d&#8217;ABD a les xarxes socials tamb\u00e9 han tingut una evoluci\u00f3 fant\u00e0stica i suposa una gran alegria que continu\u00ef creixent la nostra comunitat. D&#8217;aquesta manera, el compte de <a href=\"https:\/\/twitter.com\/abd_ong\"><strong>Twitter <\/strong><\/a>ja suma m\u00e9s de <strong>4.700 <em>seguidors\/es<\/em>, prop d&#8217;un 30% m\u00e9s que el 2017. Tamb\u00e9 hem crescut en <em>impressions<\/em> (+ 31,6%), <em>clics als enlla\u00e7os<\/em> (+ 85%) , <em>retuits <\/em>(+ 15,2%), <em>m&#8217;agrad<\/em>a (+ 40,7%) i <em>respostes <\/em>(+ 78,4%)<\/strong>. Tamb\u00e9 li donem especial a l&#8217;augment de la taxa d&#8217;interacci\u00f3 de les publicacions.<\/p>\n<p>Mentrestant, el compte a <a href=\"https:\/\/www.facebook.com\/abd.ong\/\"><strong>Facebook<\/strong> <\/a>tamb\u00e9 ha anat creixent exponencialment. Aix\u00ed doncs, ja freguem els <strong>3.000 <em>seguidors\/es<\/em> i<em> m&#8217;agrada<\/em> (2.892 i 2.934 respectivament) i els dos indicadors s&#8217;han incrementat un 14,5% i un 13,4% en comparaci\u00f3 al 2017. Igualment, l&#8217;<em>abast<\/em> de les publicacions ha pujat un 5,6% arribant gaireb\u00e9 a 200.000 persones<\/strong>. I tot aix\u00f2 en un any complicat pels canvis d&#8217;algorisme introdu\u00efts per <strong>Facebook<\/strong>, els quals han perjudicat notablement el posicionament de les p\u00e0gines d&#8217;empreses i entitats.<\/p>\n<h3><strong>Nous impuls a Instagram<\/strong><\/h3>\n<p>De la seva banda, al canal de <a href=\"https:\/\/www.youtube.com\/channel\/UCNiKFvJmjIZIxOW09nR0B2Q\"><strong>Youtube <\/strong><\/a>hem penjat 27 v\u00eddeos. <strong>El <em>temps de visualitzaci\u00f3<\/em> ha pujat un 32,9% respecte al 2017<\/strong> i tamb\u00e9 hem sumat 30 <em>nous subscriptors<\/em> que ens permeten ampliar el llistat al centenar.<\/p>\n<p>Finalment, disposem d\u2019un compte a <a href=\"https:\/\/www.instagram.com\/abd_ong\/\"><strong>Instagram<\/strong><\/a> amb 456 <em>seguidors\/es<\/em>, el qual volem potenciar durant aquest 2019 i al que ja hem donat un impuls en <strong>l&#8217;\u00faltim trimestre del 2018 amb un creixement del 25% en la xifra precisament de <em>seguidors\/es<\/em><\/strong>. En aquest sentit, en els \u00faltims tres mesos de l&#8217;any hem intensificat l&#8217;activitat amb un major nombre de publicacions i amb m\u00e9s varietat de contingut, apostant tamb\u00e9 per les <em>Instastories<\/em>.<\/p>\n<h3><strong>Un missatge transformador que arriba a m\u00e9s persones<\/strong><\/h3>\n<p>Per a nosaltres, la comunicaci\u00f3 \u00e9s una eina per defensar causes i drets que fem efectius a trav\u00e9s de la intervenci\u00f3. Per tant \u00e9s un gran instrument de sensibilitzaci\u00f3 i de transformaci\u00f3 social. I en aquest sentit, <strong>el creixement de visites a la web o l\u2019increment de la comunitat a les xarxes socials representa que podem fer arribar un missatge transformador a m\u00e9s persones<\/strong>. En els temps de turbul\u00e8ncies i involuci\u00f3 actuals, mantenir aquesta veu \u00e9s molt important.<\/p>\n<p>A m\u00e9s, la comunicaci\u00f3 tamb\u00e9 ens permet recollir el que la gent pensa i genera una interacci\u00f3 r\u00e0pida que ve a ser un term\u00f2metre viu de la nostra base social. De la mateixa manera, m\u00e9s comunicaci\u00f3 del qu\u00e8 fem \u00e9s igual a m\u00e9s formaci\u00f3 i convenciment de la gent que estem treballant a l\u2019\u00e0mbit social.<\/p>\n<p>I naturalment no volem acabar aquest post sense abans agrair-vos la vostra confian\u00e7a. Moltes gr\u00e0cies.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El web d&#8217;ABD tanca l&#8217;any 2018 amb grans resultats. Aix\u00ed, \u00e9s una gran satisfacci\u00f3 anunciar que hem tingut un increment molt important de visites registrant un r\u00e8cord de sessions obertes&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[119,124,391,445,443,444],"class_list":["post-10210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-abd","tag-associacio-benestar-desenvolupament","tag-comunicacio","tag-missatge-transformador","tag-visites-web-abd","tag-xarxes-socials","ods-aliances-per-assolir-els-objectius","right-dret-a-la-llibertat-dexpressio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e8cord de visites a la web d&#039;ABD durant el 2018 - ABD<\/title>\n<meta name=\"description\" content=\"El web d&#039;ABD tanca l&#039;any 2018 amb grans resultats. 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